Creative direction | lifestyle photography | email marketing | Brand strategy
rabbit is a female-founded running brand based in Santa Barbara, California. As the current Digital Marketing Manager and Brand Steward, I project manage all digital marketing, oversee brand & creative direction, execute the email marketing strategy, and manage lifestyle photography.
Creative Direction
I led the creative direction and produced “Off the Track”— a video campaign for rabbit’s first lifestyle collection. Our goal was to showcase the simple beauty of runners in their daily routine.
Producer & Creative Director: Heather Borden
Videographer: Meredith Rodgers
Assistant and Stills: Sean Collier
Talent: Tosh Clements & Louise Ulrich
the dream chaser series
To develop rabbit’s brand identity and increase value-add content, I ideated and assisted in the creation of the Dream Chaser Series: a monthly feature about runners with inspiring stories and unique dreams. I wrote the first article of the series and collaborated with the marketing team to determine each topic moving forward. Thhe Dream Chaser Series drove social media engagement, website traffic, and ultimately led to increased sales.
Lifestyle Photography
This role involved briefing the creative director on the overall brand vision for the shoot, styling outfits, writing shot lists, booking photographers, and scheduling talent.
Producers: Heather Borden & Summerlyn Bruski
Art Direction: Sarah Uratsu
Photography: Steve Hoskins
email marketing
I managed and executed the email marketing strategy for rabbit’s 100,000-strong consumer list. This involved briefing the copywriter and designer on all email campaigns to ensure rich content that effectively showcased new products.
